The leading full-service agency
for child-targeted marketing in the NORDIC REGION.
360 Degrees overview
Welcome to ProKidsMedia, the leading expert in marketing for children across the Nordic region. With over 20 years of experience, we help brands connect with young audiences responsibly and engagingly. We collaborate with companies from 10 different countries, ensuring all campaigns comply with relevant regulations. From strategy to execution, we make child-focused marketing easy, effective, and impactful—helping your brand stand out in the Nordic market.
we help you navigate in a jungle of media platforms!
SERVICES
We are a media agency that handles all types of projects. We offer a wide range of customized services tailored to your needs, taking your ideas from concept to execution..
Video & Display Production
Video and display production are essential components of modern marketing strategies, offering businesses powerful tools to captivate audiences and convey their message effectively. We help brands produce this content also with voice-over in native language.
Instagram Handle
We create and manage Instagram profiles for brands that lack the time or resources to do it themselves, ensuring a strong and professional online presence.
Social Media Ads
Social Media Ads are a powerful tool for reaching and engaging audiences. With precise targeting, versatile ad formats, real-time analytics, and social sharing potential, they help brands build meaningful connections, drive conversions, and establish a strong digital presence.
Cinema
Cinema ads benefit from a captive audience during the pre-show, eliminating ad-skipping and ad-blocking. Viewers, anticipating the main feature, are more attentive, making cinema advertising a highly effective way to engage consumers in a receptive environment.
TV & Web TV
TV ads deliver a captivating experience with sight, sound, and motion, uniquely engaging viewers and leaving a lasting impression. The larger screen format and high-quality production create a visually appealing and impactful advertising experience.
Google Adform
Google AdForm ads offer businesses a powerful advertising solution with vast reach, precise targeting, advanced analytics, and diverse ad formats. This enables advertisers to create impactful campaigns, drive results, increase brand awareness, and boost conversions.
Influencer Marketing
Influencer marketing is a powerful strategy for reaching target audiences and building brand awareness creatively. With younger audiences highly active on TikTok and Instagram, we leverage strategic influencer marketing through our sister company, Nordic Influencer Marketing.
In-App Ads
In-app ads leverage the immersive and interactive nature of mobile apps. Using features like swipeable carousels and interactive mini-games, these ads capture user attention and encourage participation, leading to deeper brand connections and increased brand recall.
Native
Native ads offer a valuable approach by seamlessly integrating with user experiences, enhancing relevance, and building trust. They blend with surrounding content, providing a non-disruptive experience that can lead to higher engagement, click-through rates, and a more positive impact on brand perception.
Display
Display banner ads offer the advantage of tracking and measuring performance. Advanced analytics provide insights into impressions, clicks, conversions, and engagement rates. This data-driven approach enables businesses to optimize campaigns and allocate budgets more effectively.
BECAUSE YOUR BRAND DESERVES A TRUE FRIEND
The Aim
At ProKidsMedia, we partner with companies across 10 countries to reach audiences from toddlers to older children and their parents. We take immense pride in delivering outstanding results, as seen in our client success stories.
Our mission is to break the pattern of mass-produced media plans by understanding children’s needs and behaviors, always prioritizing their safety. As your trusted advisor, we ensure the best communication for your brand, guiding you from ideation to final execution.
WE HAVE OBTAINED EXCLUSIVE ACCESS TO MORE THAN 3000+ MOTHERS AND FATHERS.
Analysis & Possibilities
Constant Dialogue & Exclusive Data Insights
We maintain a constant dialogue with various influencers, handling everything in-house for exclusive data insights. The shifting EU market impacts buying behavior, which makes this of much value to our collaboration partners.
Analysis of Children's Influence on Parental Purchases
From our exclusive data insights, we conducted our own analysis, surveying numerous households to understand where products are bought and how much children influence their parents' purchase decisions.
Safety First, Please!
Don’t worry if you don’t know about the latest law & legislation, because we do.
LAW & LEGISLATION
European law prohibits using children under 13 in social media campaigns. New digital media laws, including GDPR and COPPA, emphasize higher safety and protection for kids online.
THE IMPORTANCE OF GUIDELINES
Understanding platform safety guidelines is crucial for planning your next kids' campaign. Data collection on kids' content is restricted, making contextual targeting paramount.
CONTEXTUAL TARGETING
Contextual targeting requires deep understanding of where your audience spends time and how to ensure advertising in a safe kids' environment.
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