NIM Agency

Welcome to ProKidsMedia​

extensive knowledge within kids & familiy communication

The leading full service agency
 for child-targeted marketing in the north. 

360 Degrees overview

Welcome to ProKidsMedia, the leading expert in marketing aimed at children in the Nordic region. With over 20 years of experience, we collaborate with companies from 10 different countries, ensuring compliance with all relevant legislation. Trust us to bring your brand to the forefront with our unparalleled expertise in child-focused marketing.

Screenshot 2024-06-24 at 13.08.32

20 years of experience

We have more than 20 years of experience, which gives us a strong insight into children’s and families’ behavior and this is necessary as children’s media habits in the Nordic market must not be monitored

Family First

 

ProKidsMedia consistently prioritizes families, having gathered data on over 3,500 families. This extensive knowledge base positions us as a leading authority in the industry.

 

Screenshot 2024-06-24 at 16.16.58

Network of 3500+ families

Having gathered data on over 3,500 families, we at ProKidsMedia possess top-tier industry knowledge. Our ongoing dialogue with families has enabled us to build a deep understanding and strong expertise in the field.

Influencer Marketing

In collaboration with our sister company, Nordic Influencer Marketing, we have combined our extensive knowledge of families and children with expertise in influencer marketing. This synergy gives us a significant competitive edge in the market.

 

Millions of impressions

ProKidsMedia is a full-service agency that works with everything from media planning, and buying, spot production, digital strategies, kids insight analysis, Influencer Marketing, and most importantly, we understand legislation within marketing targeted children.

Analysis & Possibilities

We maintain constant dialogue with influencers and perform in-house analyses, providing us with exclusive data. To understand the EU market’s shifting dynamics and children’s influence on purchasing decisions, we have surveyed numerous households.

Legislation

We ensure that we remain fully informed and compliant with all regulations pertaining to influencer marketing, particularly those concerning families and children. Our commitment to legal adherence guarantees ethical and responsible marketing practices.
 

Objective Touch

We consistently maintain an objective approach in all our partnerships, which sets us apart and provides a significant advantage in the industry. This commitment to impartiality ensures trust and integrity in all our collaborations.
 

we help you navigate in a jungle of media platofrms!

SERVICES

We are a media agency that handles all types of projects. We offer a wide range of customized services tailored to your needs, taking your ideas from concept to execution..

Public Relations (PR) is essential for managing and enhancing a company’s reputation and relationships with its target audience. PR shapes public perception and maintains a positive brand image. We execute creative PR tasks and innovative events through our sister company, NIM PR.

Video and display production are essential components of modern marketing strategies, offering businesses powerful tools to captivate audiences and convey their message effectively. We help brands produce this content also with voice-over in native language.

Social Media Ads are a powerful tool for reaching and engaging audiences. With precise targeting, versatile ad formats, real-time analytics, and social sharing potential, they help brands build meaningful connections, drive conversions, and establish a strong digital presence.

Cinema ads benefit from a captive audience during the pre-show, eliminating ad-skipping and ad-blocking. Viewers, anticipating the main feature, are more attentive, making cinema advertising a highly effective way to engage consumers in a receptive environment.

TV ads deliver a captivating experience with sight, sound, and motion, uniquely engaging viewers and leaving a lasting impression. The larger screen format and high-quality production create a visually appealing and impactful advertising experience.

Google AdForm ads offer businesses a powerful advertising solution with vast reach, precise targeting, advanced analytics, and diverse ad formats. This enables advertisers to create impactful campaigns, drive results, increase brand awareness, and boost conversions.

Influencer marketing is a powerful strategy for reaching target audiences and building brand awareness creatively. With younger audiences highly active on TikTok and Instagram, we leverage strategic influencer marketing through our sister company, Nordic Influencer Marketing.

In-app ads leverage the immersive and interactive nature of mobile apps. Using features like swipeable carousels and interactive mini-games, these ads capture user attention and encourage participation, leading to deeper brand connections and increased brand recall.

Native ads offer a valuable approach by seamlessly integrating with user experiences, enhancing relevance, and building trust. They blend with surrounding content, providing a non-disruptive experience that can lead to higher engagement, click-through rates, and a more positive impact on brand perception.

Display banner ads offer the advantage of tracking and measuring performance. Advanced analytics provide insights into impressions, clicks, conversions, and engagement rates. This data-driven approach enables businesses to optimize campaigns and allocate budgets more effectively.

we help you navigate in a jungle of media platofrms!

SERVICES

We are a media agency that handles all types of projects. We offer a wide range of customized services tailored to your needs, taking your ideas from concept to execution..

Public Relations (PR) is essential for managing and enhancing a company’s reputation and relationships with its target audience. PR shapes public perception and maintains a positive brand image. We execute creative PR tasks and innovative events through our sister company, NIM PR.

Video and display production are essential components of modern marketing strategies, offering businesses powerful tools to captivate audiences and convey their message effectively. We help brands produce this content also with voice-over in native language.

Social Media Ads are a powerful tool for reaching and engaging audiences. With precise targeting, versatile ad formats, real-time analytics, and social sharing potential, they help brands build meaningful connections, drive conversions, and establish a strong digital presence.

Cinema ads benefit from a captive audience during the pre-show, eliminating ad-skipping and ad-blocking. Viewers, anticipating the main feature, are more attentive, making cinema advertising a highly effective way to engage consumers in a receptive environment.

TV ads deliver a captivating experience with sight, sound, and motion, uniquely engaging viewers and leaving a lasting impression. The larger screen format and high-quality production create a visually appealing and impactful advertising experience.

Google AdForm ads offer businesses a powerful advertising solution with vast reach, precise targeting, advanced analytics, and diverse ad formats. This enables advertisers to create impactful campaigns, drive results, increase brand awareness, and boost conversions.

Influencer marketing is a powerful strategy for reaching target audiences and building brand awareness creatively. With younger audiences highly active on TikTok and Instagram, we leverage strategic influencer marketing through our sister company, Nordic Influencer Marketing.

In-app ads leverage the immersive and interactive nature of mobile apps. Using features like swipeable carousels and interactive mini-games, these ads capture user attention and encourage participation, leading to deeper brand connections and increased brand recall.

Native ads offer a valuable approach by seamlessly integrating with user experiences, enhancing relevance, and building trust. They blend with surrounding content, providing a non-disruptive experience that can lead to higher engagement, click-through rates, and a more positive impact on brand perception.

Display banner ads offer the advantage of tracking and measuring performance. Advanced analytics provide insights into impressions, clicks, conversions, and engagement rates. This data-driven approach enables businesses to optimize campaigns and allocate budgets more effectively.

BECAUSE YOUR BRAND DESERVES A TRUE FRIEND

The Aim

At ProKidsMedia, we partner with companies across ten countries to reach audiences from toddlers to older children and their parents. We take immense pride in delivering outstanding results, as seen in our client success stories.

Our mission is to break the pattern of mass-produced media plans by understanding children’s needs and behaviors, always prioritizing their safety. As your trusted advisor, we ensure the best communication for your brand, guiding you from ideation to final execution.

WE HAVE OBTAINED EXCLUSIVE ACCESS TO MORE THAN 3000+ MOTHERS AND FATHERS.

Analysis & Possibilities

Safety First, Please!

Don’t worry if you don’t know about the latest law & legislation, because we do.

LAW & LEGISLATION

European law prohibits using children under 13 in social media campaigns. New digital media laws, including GDPR and COPPA, emphasize higher safety and protection for kids online.

THE IMPORTANCE OF GUIDELINES

Understanding platform safety guidelines is crucial for planning your next kids' campaign. Data collection on kids' content is restricted, making contextual targeting paramount.

CONTEXTUAL TARGETING

Contextual targeting requires deep understanding of where your audience spends time and how to ensure advertising in a safe kids' environment.

Do You Want To Work With Us?